McCormick: Four tractors in an amazing Australian adventure

For the very first time, one of Europe's leading agricultural machinery manufacturers adopts a pioneering TV format in order to meet a global audience.  

McCormick, a brand belonging to the Argo Tractors Group, will be organizing an amazing expedition called “X tractor Around the World” between September and October 2015, destination Australia. The expedition will be fully supported by multichannel media coverage. The docu-reality style series involving four tractors from McCormick’s latest product range will be covering 8,500 kilometers across Australia. The journey begins in Melbourne and ends at Ayers Rock, passing through the states of Victoria, New South Wales and the Northern Territories.

True to the pioneering and competitive spirit of the Argo Tractors Group, McCormick will use extreme TV reality techniques to underscore the importance of technical, human and ethical values for success in an increasingly competitive world.

X tractor Around the World will show how technological excellence turns into respect for the environment and supports our natural resources thanks to Argo Tractors' experience with the EU's LIFE+ programme.

X tractor Around the World will entertain by talking about the daily challenges faced by farmers and tractor technology in a way that everyone can understand. The www.xtractor.tv website and dedicated social media channels will provide live coverage of the expedition.

A group of sponsors sharing our enthusiasm for the journey supports this new McCormick adventure: BKT, CBM-MITA, Grammer, Hella, Petronas, Topcon and VGV are actively involved in the technical preparation of vehicles and crew, along with Viar Valvole and BNP Paribas. The docu-reality will be produced and technically backed by Identity.