As of first May onwards, local market leader Tractorluso Comercio de Maquina e Representações, LDA, part of the important Auto-Industrial Group and importer of Landini tractors since 2009, will be the exclusive importer and distributor of McCormick tractors in Portugal.
“We have been on the Portuguese market with McCormick tractors since the early 2000s," commented the managers of Argo Tractors "and have now decided to entrust their importation and distribution to a well-known group, Auto-Industrial, which - we are sure - will create important synergies among our brands, developing indisputable benefits in terms of market strategies, customer services provided and running costs”.
About 5,000 tractors a year are currently sold on the Portuguese market. Among these, small and medium-power specialist tractors are particularly appreciated considering the challenging soil in Portugal. McCormick X2 Series tractors are certainly able to meet the needs of the Portuguese farmers in the range of 40 HP and 50 HP.
The decision to entrust the McCormick brand to the Auto-Industrial Group will foster the development of synergies enabling Argo Tractors to propose a comprehensive product range, fully compliant with market requirements. In this perspective, McCormick will feature the power, technological quality and comfort that acquired prestigious confirmation with X6.4 VT-Drive awarded “Tractor of the Year 2018” in the Best Utility category.
Specialized in automotive marketing and dealership, Tractorluso Comercio de Maquinas e Representações, LDA will sell the McCormick tractors through an extensive dealer network that covers the entire Country, thereby providing a high level sales and technical assistance service that will allow Argo Tractors to become even more deeply entrenched in the Portuguese market.
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