McC POWER TECHNOLOGY: A NEW NAME AND A FRESH LOOK  FOR THE McCORMICK HOUSE ORGAN

McC Power Technology: this is the new name of the McCormick magazine.

Power Technology is more than a new payoff. It identifies every McCormick product as a concentration of power and technology.

Besides its new name, the house organ has now been given a fresh new layout, easy to flip through and read. The contents retrace the main events of the past months, starting off with spectacular shots of the second Xtractor expedition, which took place in South Africa in 2018. A journey covering over 8 thousand kilometers for charitable purposes across wild and fascinating South Africa, described in an interesting reportage with unique shots taken from on-board the X7 P6-Drive and X8 VT-Drive tractors.

38 pages rich in contents and information that rotate round the McCormick world and tell about the product innovations, strategic agreements and the numerous activities and events which have taken place in Italy and abroad.

The new McC Power Technology magazine is available on-line and can be downloaded in Pdf format at https://www.mccormick.it/us/category/mccormick-magazine-us/