Table of contents:
The new European CAP that will cover the period 2023-2027 aims to promote sustainability and inclusiveness in order to enhance competitiveness at both sectoral and territorial levels. In fact, this aligns with the objectives of the European Green Deal, which aims to achieve climate neutrality in the European Union by 2050.
Specifically, the strategy outlined is called Farm to Fork and is based on three fundamental principles:
McCormick is at the forefront of the industry by providing high-quality, reliable and professional tractors. However, we are also proud to actively contribute to the achievement of the Strategic Plan’s objectives.
How? Thanks to the technology and digital solutions designed and integrated into our products. Using the convenient My McCormick app, you can find all the programs designed to make your work more efficient and sustainable.
In fact, as a result of technological innovation, it has become possible to improve field operations, making them more efficient by reducing consumption, better manage fleets, and access at all times a wide range of useful agronomic data necessary for farm management.
The My McCormick app provides quick access to all advanced digital solutions. As a result, you will be able to maximise the tractors’ potential and get the most from your land.
McCormick Fleet & Remote Diagnostic Management allows remote management of the tractor fleet at work. This includes continuous monitoring of the vehicles, access to parameters regarding their activity, calculation of efficiency and productivity of each tractor, diagnosis of any problems that may arise. Constant control to ensure maximum efficiency.
McCormick Farm is a platform that facilitates farm management thanks to detailed prescription maps, sensor systems, agronomic models and activity logs. Concrete support for our farmers.
McCormick PSM System for satellite guidance saves up to 13% in diesel fuel, machine and fertiliser consumption costs. A great ally for achieving climate neutrality and increasing our manufacturers’ competitiveness.
Finally, McCormick Power Service is top-of-the-range technology for scheduled maintenance. This system constantly monitors the condition of your tractor, alerting you when a scheduled intervention is required.
Agriculture 4.0 is not the future, it is the present. We at McCormick recognise this and invest every day to improve the technology and efficiency of our products. We do this because we are committed to improving your work.
With McCormick’s digital solutions, the 2023-2027 CAP goals will soon be achieved.