Sharing innovation and technology, but also the everyday life of the company. What’s known as «McCormick Spirit» is the central theme of the new McCormick Magazine, the brand’s annual house organ for customers and dealers.

The magazine looks back over a year of constant commitment towards product and production process renewal backed by an investment plan that also involved the Communication & Marketing activities, with a special focus on the digital world and its opportunities.

International appointments such as EIMA and SIMA provided a precious chance to share the progress McCormick has achieved by proposing increasingly pioneering products such as X6 VT-Drive, X7 P6-Drive Tier 4 Final and X8 VT-Drive, tractors that feature some of the most advanced technologies like DSM, ISOBUS and Precision Farming systems.

The Magazine also spotlights the Open Days event held in the San Martino in Rio (RE) facility which, last May, attracted 2,500 visitors to the mechanical machining department and along the assembly lines. In addition, the magazine provides ample coverage of “The Human factor”, the project that focuses on the operator by helping him to improve his driving performance at the wheel of a McCormick tractor.

As usual, there is no lack of articles in the Magazine about the numerous activities carried out in Italy and worldwide with the support of the entire McCormick sales network, which did not fail to give visibility to all these innovations from the United States to Australia and back across the whole of Europe, with dealer meetings and field demos to promote the innovative features, technology and reliability of the McCormick tractors.

The McC Magazine No. 9 can now be downloaded in the pdf format from our website

It can also be downloaded from the McCormick Digital Library app in the multimedia format with extra contents.


Lost your password?

agricoltura di precisione