Following on from McCormick's new “X Families”, external communication also goes technological. Argo Tractors, who build the comprehensive range of McCormick tractors, has developed and launched the McCormick Digital Library, a free App designed for both iOS and Android operating systems.

First announced during the World Convention held on 30 September and presented to the public at Hanover's Agritecnica trade fair, the Digital Library allows users to share photos, film clips and documents, and is constantly evolving. A wealth of information is now available on your Smartphone or tablet even when you're not connected to the Internet.
The Digital Library contains brochures, company profile and “McCormick Magazine”, as well as multimedia content including video clips, images, technical data sheets and more about the McCormick brand and products.

McCormick Digital Library will help spread the McCormick name and offering by providing farmers, contractors and enthusiasts with useful and interesting resources. Communication takes a leap forward into the digital age.
 

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