Bradford, ON, July 24, 2015 – McCormick North America recently hosted another 2015 Product Showcase event and Dealer Meeting for its entire Canadian dealer network. Held at its office located in Bradford, Ontario, the event gave all attending dealers the opportunity to get up close and personal with the new products and operate the machines in a controlled course.
“We’ve launched so many new product lines in the last 12 months. This is a great opportunity for all of our dealers and sales team members to come and drive all of the new tractors in a single location,” says Tiago Bonomo, President of McCormick North America. “Events like this help to educate our dealers and strengthen their confidence in our products, as well as the McCormick brand.”
Dealers and sales team members from all across Canada were invited to attend the Product Showcase and Dealer Meeting. In addition to the ride & drive event, attendees were informed of some new corporate initiatives being introduced in 2015 and beyond, and were also treated to an evening of dinner and entertainment.
“Besides just showing tractors, we want to make sure that our dealer network is informed of the company’s current status and direction for the future”, says Bonomo. “We want to build a partnership with our dealers and grow together. And, it’s always great to mix in a little fun and team-building spirit.”
The McCormick 2015 Product Showcase and Dealer Meeting was held on July 21st and 22nd, 2015.
For more information about McCormick North America and its affiliates, please visit the McCormick website, www.mccormickna.com.
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McCormick North America Contact Information:
Taylor Grout – Product & Marketing Manager