The universe of McCormick – the brand owned by Argo Tractors, the Italian leading company in the field of agricultural machinery – finds expression in the official magazine McC Power Technology, which has just released its latest edition and that can be viewed on McCormick website, under the NEWS section. The magazine interprets the values and mission of the brand with an American soul, devoted to power and technology.
“Increasingly high-performance products, rich in technology and featuring comfort that is ever closer to automotive style” is the focus of the new issue of the magazine, which recounts the world of McCormick, exponent of an increasingly broader vision with a strong emphasis on man and the environment. “McCormick’s great strength is the ability to face every challenge with a motivated, united and enthusiastic team, at the service of our customers!”. For this reason, particular attention is given to the human factor, but also to the consolidation of synergies with the university world “with which we share research into new technologies and internship projects for graduates, with the aim of training the professionals of the future, capable of bringing innovation and added value to the company”.
In the spotlight of the product section is the McCormick X6.4 range, “a true all-rounder that was awarded Tractor of the Year 2023 in the Best Utility category, confirming the design and development team’s ongoing commitment to creating tractors with winning features”.
Research & Development and Sustainability are the other pillars of the Italian company on which the magazine focuses, which then leaves room for news from the subsidiaries, the McCormick women’s world and testimonials from customers and operators.
Last but not least, the presentation of new digital solutions and the My McCormick App.