New role in national parts sales to help boost dealer business and customer service

  • McCormick importer creates new position to aid dealers and customers
  • Creation of role aims to help boost both dealer revenue and customer service
  • Appointment signals further investment in key business development area

AgriArgo UK, the business behind the Argo Tractors UK and Ireland operation, has appointed Mark Dyas to the new role of national parts sales manager, in a move designed to further enhance the support it provides for its dealers and for end users of McCormick tractors.

The new position has been created to help dealers of the two marques develop their parts sales business, and to ensure owners of McCormick tractors have full and fast access to the service consumables and other parts required to keep their tractors operating in the best possible condition, says Adrian Winnett, Managing Director at AgriArgo UK and Ireland.

“This new role is one that will underline and provide a significant boost to our support for both end users and dealers,” believes Adrian.

“We are very pleased to have appointed someone of Mark’s caliber and with his level of experience, which includes a farming background and over twenty years spent working nationally and internationally with tractor manufacturers and parts suppliers.

From a family farm, and with practical hands-on engineering experience, Mark’s career to date has included extensive work across domestic and global farm machinery and equipment companies, including parts sales direct to agricultural businesses and the aftermarket sector, plus dealerships and wholesalers across the UK, Europe and worldwide.

“Our McCormick dealers have helped us to get where we are, but I’m sure there is a great deal of scope to help them develop their businesses even further and serve end users even better than we’re already doing,” believes Mark.

“We want to ensure our dealers are flying the flag high for our brands, and are as committed to us as we are to them so we can help them achieve their full potential. We have some fantastic world-class products that are a match for anything available, but getting the customer coming back for more is all to do with the dealers, so my role is to help them build their businesses not just on our tractors but also on the products and services they sell to support them.

“We want to support our network and our customers with the best possible spares, consumables and accessories, from optional extras such as loaders and front linkages, to genuine parts and additional sundries such as oil and batteries, to merchandise of a standard that matches our brands and their image. Through a collaboration agreement with Granit, dealers also have access to a dedicated line of products branded ARGOTECH  an extensive range for tractors, harvesting equipment and machinery, with over 250,000 items available.

“We know the value of good dealers and the relationships they have with their customers. As the overall network makeup continues to change, we can help them build on that by providing even better levels of support to retain existing customers and attract new ones as well as ensuring that our ever-expanding dealer network is ideally placed to support customers with all their parts and consumable needs” said Adrian Winnett.

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