As part of expansion plans to further develop a busy agricultural machinery dealership in south Yorkshire, Moore Farm Services has switched its tractor franchise back to McCormick.
The change-over coincides with a move to much larger premises, providing more space for new and used machinery storage, four times as much workshop space and a bigger parts store and shop for David and Liz Moore’s business at Harworth near Doncaster.
“It’s a very busy but exciting time for us,” says Liz Moore. “Our business has grown significantly since taking on Amazone in 2012 and then Krone in 2016, and the move to premises five times larger than our previous ones should future-proof our needs for the next 10 years or so.”
Ben Agar, Argo Tractors sales director for the UK and Ireland said: “We’re very pleased to have a dealership of the calibre of Moore Farm Services as part of our national independent dealer network once again.”
David and Liz Moore say the opportunity to have McCormick back as their tractor franchise could not have come at a better time: “And with all the new and improved models introduced since we last sold and supported the tractors, we’re very confident about the change,” comments David Moore.
The couple first set up shop as Moore Farm Services in 2010, drawing on their practical hands-on farming background to set high standards for customer service and building on David’s experience working as a test and development engineer when McCormick tractors were built in Doncaster.
“McCormick products were the bedrock of the business at first but later we were tempted to switch to a different make that we thought would meet particular customer requirements,” says David Moore.
“Since then, we’ve seen the McCormick range transformed with the introduction of more powerful models, CVT transmissions and other modern technologies, which is just what many arable farmers in our area wanted.
“So we’re now back with a McCormick range that offers very modern, very capable and very appealing tractors, especially at the top end, with advanced powershift and CVT transmissions, and all the technology options you’d expect to find on any frontline tractor,” he says.
“ISOBUS implement control, guidance, precision farming applications and telematics put the McCormick products up there with the best but they remain very straight-forward to use.”
Liz Moore believes the business is also now better placed to uphold the high standards of customer service they strive for thanks to McCormick manufacturer Argo Tractors holding a substantial stock of parts at its UK branch to complement dealer stocks.
“When we changed our tractor franchise previously I think we underestimated the value of being able to draw on the manufacturer’s local parts supply for something we don’t have in stock,” she says.
“Instead of having to wait for overseas shipments, we can get urgent parts from Argo Tractors in the UK – and having their base here at Harworth just a few hundred metres from our own premises is obviously a great advantage!”
The workshop team of two full-time technicians plus David will continue to service and repair the tractors supplied in recent years, while David’s unmatched knowledge of the older McCormick ‘Doncaster’ products serves him well with farms still operating those tractors in the area.
“But we’re looking forward to introducing our customers to the current, more advanced McCormick products and have already been responding to requests for demonstrations,” says Liz Moore. “We’re anticipating a busy and very positive experience with McCormick once again.”
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