McCormick makes key appointment in drive to develop eastern England sales

  • Major dealer support appointment in primary target sales area
  • Responsible for linking ARGO factories, AgriArgo UK and dealers

AgriArgo UK, the UK and Ireland branch of ARGO-built McCormick tractors, has appointed Josh Clayton as its new area manager for eastern England. In his new role, Josh will be responsible for continuing to drive the sales of tractors as well as working to support the continued development and growth of the dealer network.

Based from his home on the Cambs/Beds border, Josh most recently worked with one of his locality’s dealerships. His career also includes a spell with one of the largest suppliers of precision farming technology.

“I’m really pleased to be joining AgriArgo at a time when dealer recruitment, retail sales,  and the McCormick product lines are all developing rapidly,” says Josh.

“From previous experience, I’m confident we have tractor products that can match any other brand. Coupled with the fact we have an excellent dealer support package with the Argo 4.0 programme the company has developed, we have what we need to help existing dealers grow their market share – and judging by the conversations I am already having, attract new dealers to our network.

“There is a lot of franchise change happening in the tractor dealer sector at the moment, and many dealers are having to make some big decisions about which way their future lies. I’m certain we have the products and support package that will make our brands attractive to them and their customers. Across the eastern England region, I’m keen to help dealers in the key arable areas in particular show the capabilities of the latest X7 and X8 McCormick ranges, where we have models of up to 310hp with powershift and CVT transmission options.”

Josh’s dealer coverage region spans an area from Essex up to North Yorkshire, across to the M1. Most of the team are field based, allowing them to work extensively with the dealer network as well as end users on farm.

“Josh’s retail sales experience and his product knowledge from two key competitive tractor brands are excellent assets,” says Adrian Winnett, Managing  Director at AgriAgro UK and Ireland.

“He has a great understanding of all the elements needed to make a dealership successful - brand, image, active customer prospecting and lead nurturing. We’re really pleased to have him on board.”

A family-owned business operating five factories across Italy, ARGO Tractors manufactures many of its own components in-house, including axles, transmissions and complete cabs, before assembling them and distributing the finished products globally.

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