Be at the top”, the 2018 McCormick calendar represents the McCormick Spirit
“Be at the top” is the slogan chosen for the 2018 McCormick calendar: twelve striking images that express the “McCormick Spirit” by portraying tractor models from the 2018 range hard at work around the world.
Thus the central focus of the new calendar is the cross-border characteristic of the McCormick brand, which stands out in every climate and situation, as in all the agricultural surroundings in different parts of the world expressed by the beautiful signature photos.
Wherever there is difficult terrain to till, a harvest to transport or heavy duty tasks to perform, McCormick tractors, resplendent in the images taken by skilled photographers, reveal all the strength of technology and their performance-oriented temperament.
The 2018 calendar is available in wall and desk versions and can be obtained from the McCormick dealers or downloaded from the McCormick website.