5/31/2011
Argo Tractors: new importer for Benelux
Argo Tractors SpA has appointed a new importer for Benelux. As part of the ongoing process to strengthen its distribution network worldwide, the Fabbrico based tractor manufacturer has signed an agreement with the Dutch Company Louis Nagel BV.
As from April 15th, 2011 Louis Nagel has taken over the distribution of both Landini and McCormick brands providing sales, marketing, after-sales and parts distribution to the whole dealer network assigned within the agreed territory. The Dutch company Louis Nagel BV, having its headquarters at Nijmegen and dealing with agricultural machines since 1873, will be the reference point for all official Landini and McCormick dealers all over Benelux
When appointing Louis Nagel BV as an Importer, Argo Tractors Board of Directors member, Dr. Alberto Morra declared “We are very pleased to welcome Louis Nagel to our organization. Backed by a sound track record the company also shares our optimistic outlook on the future and is focused on customer service and a long-term approach to commercial partnerships”.
The Benelux is a strategic market for both Landini and McCormick brands in Central Europe and the collaboration with Nagel will make it possible to achieve our goal.
“The launch of the new McCormick X60 Series, the presentation of Landini Powermondial 120 Classic in Limited Edition and other new products, continued Dr. Morra, represents the beginning of a new outstanding commercial drive and for Nagel this is the right moment to become part of our organization”.
“Louis Nagel is very pleased to represent Landini and McCormick in Benelux, declared Mr Geert Jaspers, Managing Director of Louis Nagel BV. We are setting up a new sales organization to face up to this new chapter in Louis Nagel’s history and are very eager to strengthen the Landini and McCormick sales development so as to achieve ambitious goals thus increasing our market share to the maximum”.
Argo Tractors, with its headquarters in Fabbrico (Reggio Emilia, Italy), manufactures tractors under the Landini, McCormick and Valpadana brands and belongs to the Argo Industrial Group. Argo Tractors SpA has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: in 2010, the group turnover amounted to 413 million Euros. The enterprise numbers 1,600 employees and has 3 manufacturing plants, 8 business branches in various parts of the world, 130 overseas importers and 2,500 dealers. Statistics that have allowed the Landini, McCormick and Valpadana brands to achieve a significant standing in the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
e-mail: ruggero.cavatorta@argotractors.com