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12.01.2010

ArgoTractors: Renewed ranges and novelties at the Fieragricola 2010 (Hall 4) exhibition in Verona

ArgoTractors: Renewed ranges and novelties at the Fieragricola 2010 (Hall 4) exhibition in Verona.

2010 has started at a quick pace for Argo Tractors, who takes part at the first trade fair of the year by displaying an entirely renewed Landini and McCormick tractor range featuring highest level and very important novelties. The venue is the Fieragricola in Verona, where the Fabbrico tractor manufacturing division and a great number of relevant dealers will be present from 4th to 7th February on a stand of over 1.000 square meters.
Decidedly important are the novelties presented for 2010 to offer an increasingly more advanced range of machines under both Landini and McCormick brands. An array of products that have been constantly renewed in all power brackets and completed with additional ranges and models by Argo Tractors over the years to respond to an increasingly more demanding market and to suit the requirements of an increasingly more professional and wiser customer.
As far as new products are concerned, Landini has launched the new 7 Series with up to 230 HP power rating in the open field high power segment, and the new 5H Series in the medium power bracket, while Powermondial and Powerfarm have been provided with new latest generation engines. Also the specialized tractor range has been subjected to an important renovation process providing the Rex series with new important and highest level technological features and with a more modern look. Crawlers and utility tractors have been restyled as well and will be presented with a more modern design. 

In 2010 McCormick is going to complete the renovation process started some years ago on the relevant tractor range. In addition to the new engines fitted on the high power MTX Series, Argo Tractors has concentrated its investments on the open field medium power segment and will display, on this occasion, the new T-MAX tractor range.
Also the MC and C-Max series have been renovated and restyled to show and important and functional new look and equipped with more modern and more performing engines. The specialized tractor segment, namely the F Series, will also be presented at the Fieragricola among the other novelties. In fact, this tractor range has been completely revamped, the intention being to improve the design and to provide unequalled performance and maximum comfort

 Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.

For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
e-mail: ruggero.cavatorta@argotractors.com
 

ArgoTractors: Renewed ranges and novelties at the Fieragricola 2010 (Hall 4) exhibition in Verona